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Modern dating is a sh*tshow

Get personalized insights, recommendations, and proven tools to help you make sense of your love life, find the right partner, and create the relationship you deserve.

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A radical new approach

Forget the rules, your list, the spark, your age and type. It’s time for a more empowered and effective approach to dating & relationships—one that begins with understanding yourself, what you need, and practical, research-based advice to help you find it.

Finally, self-care for your love life

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Revealing assessments
Fun & engaging scientific assessments help you understand yourself, your partners, and your relationships
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Science-backed programs
Powerful workshops, meditations and rituals help you become your best self, love the life you have, and create the love you want
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Game-changing advice
Daily DMs packed with expert advice help you date smarter, spark stronger connections, and build better relationships
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Inspiring live events
Honest conversations about modern love give you new ways to think about yourself, what you want, and how to get it

Unlock Your Power

Whether you’re 25 or 45, having better dating experiences starts with you. Our core assessment, The Coach, looks at things that are in your control—your attitude, your energy, and your choices—to help you discover and break patterns that might be limiting you. Some areas we’ll explore:

Our assessments

The Coach Discover patterns that are limiting you
The Matchmaker Discover what kind of partner you need
The Navigator Understand your partner's patterns
The Housekeeper Make sense of your breakup

We believe...

  • Dating can make you
    doubt yourself

    Dating is hard. Dating apps are supposed to help but they can make you feel worse. That’s because the goal of most apps isn’t to help you find love—it’s to get everyone hooked on the search.

  • There's nothing
    wrong with you

    But the way you’ve been taught to think about yourself, dating & relationships is all wrong, and can make you feel powerless, and lead to exactly the kinds of relationships you’re trying to avoid.

  • It's time to flip
    the script

    You may not believe it (yet), but you’re in control of your own love life. Once you figure out how to use that power, you’ll be shocked at how quickly things change.

  • Knowledge is

    No one teaches us how to find the right person, build healthy relationships, or feel whole & fulfilled on our own. We’re here to change that. Because our relationships—with ourselves and other people—are everything.

What People Are Saying


  • The Sweetn approach is based on principles from performance coaching, cognitive behavioral therapy, neuroscience, and mindfulness. In addition, Sweetn's assessments are based on thousands of hours of research and statistical analysis.

  • Sweetn will eventually be for everyone, regardless of gender identity or sexual preference, but it’s currently for anyone who identifies as a heterosexual woman and is single. We’ll expand as soon as we’ve gathered the right data. Sweetn’s lab is working on that now!

  • Yes, soon! Our assessments are based on a rigorous process which involves significant data collection. Sweetn’s lab is working on collecting that data for different groups, including segments within the LGBTQ population.

  • Sweetn is free for a limited time during our beta. Sign up now!

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