We're a team of female founders who are very familiar with the challenges of modern dating.
We grew up dreaming of fairytale endings only to be blind-sided by reality: swipe fatigue, constant inappropriate pics, and fewer matches with every birthday.
We survived it all and learned this:
No matter what you look like, how old you are, where you live, or how awful dating can be, finding love comes down to one thing:
That's why we (alongside a team of leading psychologists, performance coaches, statisticians and data scientists) created Sweetn, the first mental wellness company focused on your love life.
Sweetn was founded by Harleen Kahlon, a serial founder who’s spent 15 years creating products that help women live their best lives.
After struggling to find the right partner when she was single, Harleen became interested in the science of dating & relationships. She spent the last decade studying psychology, and how principles from cognitive behavioral therapy and performance coaching could be used to help people survive modern dating, date more effectively, and build better relationships.
Along the way, prior to founding Sweetn, Harleen founded a hugely popular dating advice site that went from zero to millions of readers in a few weeks.
She previously held senior marketing, strategy, and business development roles at NBC Universal, TheStreet, and Observer Media Group.
She’s a former attorney and a graduate of UC Berkeley and Yale Law. She lives in New York with her partner and 8 year old daughter.
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